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Y Curve Legging
$78
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Prelaunch catalog · Product pages show target pricing and validation status · Join the first-drop list
Curve Engineered Apparel · Prelaunch
Fit the waist.
Honor the curves.
Premium activewear and denim being developed around the real difference between waist and curve — with product proof before performance claims.
Prelaunch Catalog
Designed for the curve difference
Master catalog sync: Product names, website prices, Draft status and catalog descriptions are synced from BBLB_Website_Product_Catalog_v01.xlsx. Curve Sculpt Jacket remains Review with pricing TBD because it is not listed in the master catalog.
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Signature Cinch Jean — Wide Leg
$138
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Sculpted Longline Bra
$48
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Y Curve Active Set
$118 · compare at $126
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Prelaunch
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BBL Baddy Graphic Tee
$42 planned retail
Prelaunch · Graphics / Product Review
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Baddy Box Crop Tee
$42
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Review
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Curve Sculpt Tee
Target retail TBD
Prelaunch · Product Review
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Y Curve Short
$58
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Self Invested Oversized Tee
$52
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Y Curve Racerback Jumpsuit
$88
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Y Curve Bodysuit
$68
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Review
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Curve Sculpt Jacket
Target retail TBD
Review
The Y Curve Fit System
Pattern for the waist-to-curve difference — not just the size label.
The launch fit direction starts with a smaller waist paired with fuller hips, seat or glutes. Bottoms are not released until the intended waist-to-hip ratios have been fit-tested.
- High-rise, stable waist architecture
- Curve-specific grading and seat volume
- Movement-focused coverage and comfort
- Published body, garment and model measurements once approved
- Denim waist-gap validation before preorder release
Proof Before Promise
Baddy Tested is a release gate — not a slogan.
Before launch, product evidence must support fit, coverage, recovery, comfort, construction, versatility and margin. The site now describes the tests that are still required instead of presenting unverified performance as completed.
Fit
No major gaping, cutting, rolling, slipping or restricted movement.
Coverage
No unintended transparency in normal and bright-light movement tests.
Recovery + Durability
Fabric and waistbands return to shape; seams, pilling and wash behavior are documented.
Release Rule
Fit, quality, coverage, margin and message must all pass before publication for sale.
Core Palette
Planned Color Direction
Baddy Black
Bone / Ivory
Cherry
Espresso
Gold Finish
Color availability is not final. Core performance colors must pass opacity and fit testing before brighter or lighter options are approved.